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Department

Visual STUDIES

This Department deals with theory subjects that aim to give students the necessary theoretical and research skills to communicate concepts independently and express views in an academic manner.

This field of study evaluates artistic products against ideologies, critical theories and cultural ideas. The primary aim is to ensure that students' practical work is based on sound ideas and concepts that are articulated in purposeful artworks.

Visual Culture explores how concepts and theories are expressed in visual media, such as print design, web design, fine arts, film and animation.

The course aims to ensure that students are able to communicate concepts independently and can express views in an academic manner.

Subject

Visual Culture

Visual Culture contextualises contemporary cultural phenomena within historical and theoretical frameworks.

It aims to create insight into complex cultural and aesthetic ideas that underpin society. This field of study evaluates artistic products against ideologies, critical theories and cultural ideas.

This ensures that practical work is based on sound ideas and concepts that are articulated in purposeful artworks. Visual Culture also explores how concepts and theories are expressed in visual media, such as print design, web design, fine arts, film and animation.

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Subject

Academic Skills

This foundation-year subject aims to give students the ability to understand and reflect on information.

This requires a firm grasp of reading, processing, language, research and writing skills. The successful management of time, stress and study skills is also covered.

Research Skills

This subject introduces students to degree-level visual communication-related research skills.

The short workshop-format course focuses on developing students' ability to identify, process and document trustworthy academic material.

It provides foundation material on research methods, concepts and principles that are applicable within visual communication. The subject emphasises critical thinking and the practical application of information.

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Subject

Art History

Art History contextualises visual communication in history; it provides knowledge and insight into art movements and aesthetic expression. In general, Art History forms the basis of all artistic production, and as such, provides the student with the necessary visual vocabulary. It also provides the analytical tools (theoretical models) to analyse art and design.

Subject

Marketing

Marketing gives students a sound understanding of its positioning as an academic discipline and an industry-based practice.

The subject also contextualises marketing within a historical framework. It develops strong conceptual competencies by introducing post-modern marketing principles; brand marketing; and translating various marketing-related theories into practice.

Students will be able to develop a basic marketing plan on the basis of a brief and allocated budget; present it to the client; and implement the strategy.

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