Faculties
Academic programmes are offered within the following faculties:
Design Studies
This faculty produces highly creative designers who deliver appropriate visual solutions using typography, static images and motion graphics to industries concerned with branding, publishing and information. Focus Areas include Communication Design, Illustration and Photography.
Students with a qualification in Design Studies find employment in the advertising industry, corporate environment, packaging and publishing environments as art directors, layout artists, copywriters, advertising executives, photographers, brand identity developers, illustrators, package designers and information managers, amongst others.
Interactive Media Studies
Interactive Media Design students design interactive projects in digital media format, by creating well-structured user interfaces, integrating motion graphics and animation. They create online (WEB and mobile applications) and offline (CD ROM / kiosk) brand communication solutions by solving problems presented as briefs.
The faculty prepares students for careers as multimedia developers, web and interface designers and information managers, amongst others.
Audiovisual Studies: Film & Animation
Film and Animation is about combining image and sound in the most effective way for the project at hand, whether it is a music video, an advertisement, or a corporate, animation or experimental film. The student who successfully completes this course is an artist who is also highly skilled on a technical level.
The faculty prepares students for careers in the animation, advertising, production, sound and film industries as an animator, animation production assistant, sound producer, game design developer, special effects artist, motion graphics designer, storyboard artist, technical adviser, 3D-architectural illustrator, producer or director.
Form & Space Design
Form & Space Design is a combination of interior design, product design, packaging design, furniture design, space and exhibition design. The course concentrates on form and space in the retail industry, product development and manufacturing, with a particular focus on branding and promotion, visual merchandising and general lifestyle design. Students following this course will utilize sustainable design to optimise communication, branding, entertainment, interaction, events and lifestyle design that will meet the human or social need and combine the pursuit of aesthetic excellence with a strong business foundation.
The faculty prepares students for careers in the Retail environment (packaging, point of sale, shop design, space, digital displays and interactive installations), Corporate environment (exhibition design, signage, corporate interiors, corporate gifts and gadgets) and Lifestyle environments (design of furniture, artefacts and utilities).