Faculties

Programmes are characterised by a broad foundation that leads to specialisation in the senior years. The areas of specialisation and the careers they lead to are:

Design Studies

This faculty produces highly creative designers who deliver appropriate visual solutions using typography, static images and motion graphics to industries concerned with branding, publishing and information.

Subjects:

  • Media (Repro & Technology)
  • Communication Design
  • Photography
  • Illustration
  • Interactive Media Design/Motion Graphics
  • Visual Culture: Design Studies

Careers: The designers find employment in the advertising industry, corporate environment, packaging and publishing environments as art directors, layout artists, copywriters, advertising executives, photographers, brand identity developers, illustrators, multimedia developers, web and interface designers, package designers, and information managers, amongst others.

Film & Animation

Film and animation is about combining image and sound in the most effective way for the project at hand, whether it is a music video, an advertisement, or a corporate, animation or experimental film. The student who successfully completes this course is an artist who is also highly skilled on a technical level.

Subjects:

  • Visualization Techniques
  • Animation
  • Video
  • Game Design
  • Interactive Media Design/Motion Graphics
  • Visual Culture: Film & Animation Studies

Careers: The faculty prepares students for careers in the animation, advertising, production, design and film industries as an animator, animation production assistant, game design developer, special effects artist, motion graphics designer, storyboard artist, technical adviser, 3D-architectural illustrator, producer or director.

Form & Space design (introduced on 2nd year Degree level in 2011)

The designer utilises a developed sense of aesthetics and technology to create purposeful and useful items and space. Conceptualising and research skills, as well as material and structural knowledge are just as important as sensitivity towards applied shape and form in this discipline. It is the task of the Form and Space designer to find design solutions within the following domains:

  • Retail environment (packaging, point of sale, shop design, space, digital displays and interactive installations),
  • Corporate environment (exhibition design, signage, corporate interiors, corporate gifts and gadgets) and
  • Lifestyle environment (furniture, artifacts and utilitarian design).

Subjects:

  • Visualization Techniques
  • 3D Design
  • Theory
  • Studio Practice
  • Interactive Media Design/Motion Graphics
  • Visual Culture: Product Design

Careers: Product designers create a large variety of functional and tangible items and are concerned with the appropriate manipulation of functional form and space within the retail, corporate and lifestyle environments.