Digital Marketing Specialist

Digital Marketing Specialist Wanted – Join Softserve Digital Development!

Softserve Digital Development is on the lookout for a talented Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. If you thrive in the digital space, know how to craft compelling content, and can turn data into strategic insights, we want you on our team!

About the Role: You will be responsible for executing digital marketing strategies that enhance brand awareness, increase engagement, and drive conversions. Working closely with our creative and development teams, you will manage campaigns across multiple platforms, ensuring content is impactful and performance-driven.

What Your Day-to-Day Looks Like:

Campaign Execution: Assist in planning and executing marketing campaigns across digital and traditional channels.
Social Media Management: Manage social media accounts, create engaging content, interact with the community, and track performance.
Market Research: Conduct research to identify trends, analyse competitors, and uncover new opportunities.
Content Creation: Support the development of email newsletters, blogs, and website updates.
Data & Performance Tracking: Utilise Google Analytics and other performance tools to monitor website traffic and user behaviour, providing reports with actionable insights.
Paid Advertising: Plan, set up, and manage ad campaigns on platforms like Google Ads and Meta Ads to maximise ROI and drive conversions.
Cross-Team Collaboration: Work with different departments to ensure consistent messaging across all channels.
SEO Optimisation: Implement SEO best practices and monitor web traffic to improve online visibility.
Performance Analysis: Track marketing objectives, measure key performance indicators (KPIs), and evaluate campaign success to optimise future strategies.
What We’re Looking For:

A degree in Marketing, Communications, or a related field.
Strong verbal and written communication skills.
Familiarity with social media platforms, marketing tools, Google Analytics, and ad campaign management (e.g., Google Ads, Meta Ads).
Creativity and an ability to think outside the box.
Strong organisational skills and keen attention to detail.
A proactive attitude with a willingness to learn and adapt in a fast-paced environment.
Why You’ll Love Working with Us:

Creative Growth: A dynamic team that values fresh ideas and innovation.
Professional Development: Opportunities to expand your digital marketing expertise and advance your career.
Impactful Work: Contribute to high-impact projects that make a difference.
Ready to Apply? If you’re excited to be part of a team where creativity meets innovation, we want to see your work! Share your CV and application by submitting your details to work@softserve.co.za

We look forward to meeting you!