Marketing Specialist

28East is a leading Google Maps partner in South Africa, providing innovative location-based solutions. We seek a dynamic and results-driven Marketing Specialist to join our team and drive our marketing efforts to new heights.

Role Overview:

The Marketing Specialist will develop and execute comprehensive marketing strategies to enhance 28East’s brand visibility, generate leads, and support sales growth. This role requires a versatile individual with a strong understanding of digital marketing, content creation, and event management. The ideal candidate will be proactive and creative and possess excellent communication and organisational skills.

Responsibilities:

Digital Marketing & Analytics:

• Manage and optimise online advertising campaigns across Google Ads, LinkedIn Ads, and other relevant platforms.
• Utilise Google Analytics to track website traffic, analyse campaign performance, and provide actionable insights.
• Actively manage customer lists and segmentation using Hubspot and Mailchimp for targeted email campaigns.
• Develop and implement social media strategies across X and LinkedIn, creating engaging content based on Google Blog posts and 28East content.
• Monitor and report on social media campaign performance, analysing CTR and visibility to optimise strategies.
• Maintain and update the company website, ensuring it is visually appealing, SEO-friendly, and effectively communicates 28East’s value proposition.

Content Creation & Thought Leadership:

• Develop and manage a content calendar, creating blog posts, articles, and other thought leadership materials relevant to the South African market.
• Manage the 28East YouTube channel, creating and uploading engaging video content for social media campaigns and educational purposes.
• Collaborate with the team to develop compelling success stories and case studies, publishing them on the Partner Advantage platform.
• Help write website content and update existing content.

Event Management & Communication:

• Planned and executed webinars, in-person events, and conferences, including venue selection, catering, and logistics.
• Manage all event communications, including invitations, reminders, social media promotion, and post-event follow-ups.
• Identify and recommend relevant industry events for 28East to participate in as speakers or exhibitors.
• Create and distribute quarterly newsletters to engage customers and prospects.
• Develop and manage campaign materials, including visuals and graphics for email campaigns and other marketing initiatives.

Brand Management & Corporate Identity:

• Maintain and enforce the company’s corporate identity, including logo usage, colour palettes, document templates, and email signatures.
• Design and produce company swag and promotional materials.
• Managed Google partner advantage, registered deals, pipelines, customer success stories, credentials, tech enablement, and DRI management.

External Vendor Management:

• Act as the primary point of contact for external marketing agencies, ensuring effective communication and collaboration.

Internal Collaboration & Management:

• Regularly review and manage project management board.
• Participate in weekly task meetings and provide updates on marketing activities.
• Organise and manage internal events, recognition programs, and team-building activities.

Bonus Skills:

• Frontend design skills and experience with UI/UX design.
• Proficiency in design tools like Figma.

Skills & Experience:

• Four or more years of experience in marketing, sales, or advertising.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in relevant marketing tools and platforms, including Google Analytics, Google Ads, LinkedIn Ads, Hubspot, Mailchimp, Chatgpt, Gemini, and social media management tools.
• Excellent written and verbal communication skills.
• Strong creative and analytical skills.
• Ability to work independently and as part of a team.
• Strong organisational and project management skills.

Personal Attributes:

• Proactive and self-motivated.
• Creative and innovative.
• Detail-oriented and results-driven.
• Excellent interpersonal skills.
• Ability to thrive in a fast-paced environment.

How to Apply:

We are looking for passionate and creative individuals to join our team. If you are the perfect fit for this role, we encourage you to apply.

Option 1: Traditional Application:

Please send your resume and a cover letter outlining your relevant experience to careers@28east.co.za

Option 2: Creative Introduction:

We value innovation and creativity! If you want to stand out, send us a link to an interactive introduction (e.g., a TikTok video, YouTube video, or other creative format) showcasing why you are an excellent fit for 28East. We want to see your personality and marketing skills in action! Send the link to careers@28east.co.za or tag us on socials.

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